{"id":27151,"date":"2025-11-17T00:20:21","date_gmt":"2025-11-16T22:20:21","guid":{"rendered":"https:\/\/invest-finder.eu\/?page_id=27151"},"modified":"2025-11-17T00:38:51","modified_gmt":"2025-11-16T22:38:51","slug":"notiuni-de-baza","status":"publish","type":"page","link":"https:\/\/invest-finder.eu\/?page_id=27151","title":{"rendered":"No\u021biuni de baz\u0103"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27151\" class=\"elementor elementor-27151\">\n\t\t\t\t\n<div class=\"elementor-element elementor-element-61266450 e-flex e-con-boxed e-con e-parent\" data-id=\"61266450\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e7030 elementor-widget elementor-widget-heading\" data-id=\"f2e7030\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">No\u021biuni de baz\u0103<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26f2c66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26f2c66\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ee030f\" data-id=\"0ee030f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1149fd0 elementor-widget elementor-widget-n-accordion\" data-id=\"1149fd0\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1810\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1810\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Average Daily Rate (ADR) \u2013 Tariful mediu zilnic <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1810\" class=\"elementor-element elementor-element-4cea038 e-con-full e-flex e-con e-child\" data-id=\"4cea038\" data-element_type=\"container\">\n\t\t\n\t\t<div class=\"elementor-element elementor-element-f29e9f1 elementor-widget elementor-widget-text-editor\" data-id=\"f29e9f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ADR este un indicator financiar ce reprezint\u0103 tariful mediu \u00eencasat pe o camer\u0103 pe zi \u00eentr-o anumit\u0103 perioad\u0103. Se calculeaz\u0103 prin \u00eemp\u0103r\u021birea venitului total din v\u00e2nzarea camerelor la num\u0103rul de camere v\u00e2ndute. Acest indicator este folosit pentru a analiza performan\u021ba tarifar\u0103 a hotelului \u0219i a compara nivelul pre\u021burilor cu alte hoteluri din pia\u021b\u0103.<\/p><p><em>ADR = Venit total camere \u00f7 Num\u0103r de camere v\u00e2ndute.<\/em><\/p><p><strong>Exemplu practic.<\/strong> Dac\u0103, \u00eentr-o zi, un hotel a ob\u021binut venituri din camere de 3 600 de dolari v\u00e2nz\u00e2nd 20 de camere, tariful mediu zilnic (ADR) este 180 de dolari (3 600 \u00f7 20).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1811\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1811\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Occupancy Rate (OCC) \u2013 Gradul de ocupare <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1811\" class=\"elementor-element elementor-element-a1075a4 e-con-full e-flex e-con e-child\" data-id=\"a1075a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f9d34 elementor-widget elementor-widget-text-editor\" data-id=\"e0f9d34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rata de ocupare reprezint\u0103 procentul camerelor disponibile care sunt ocupate de oaspe\u021bi \u00eentr-o anumit\u0103 perioad\u0103. Se calculeaz\u0103 \u00eemp\u0103r\u021bind num\u0103rul de camere ocupate (v\u00e2ndute) la num\u0103rul total de camere disponibile, rezultatul fiind exprimat procentual. Acest indicator arat\u0103 eficien\u021ba cu care un hotel \u00ee\u0219i umple capacitatea; o rat\u0103 de ocupare<br \/>ridicat\u0103 semnific\u0103 faptul c\u0103 majoritatea camerelor sunt rezervate, pe c\u00e2nd o rat\u0103 sc\u0103zut\u0103 indic\u0103 multe camere libere.<\/p><p><em>Rata de ocupare = (Num\u0103r camere ocupate \u00f7 Num\u0103r total de camere disponibile) \u00d7 100%.<\/em><\/p><p><strong>Exemplu practic.<\/strong> Dac\u0103 un hotel are 100 de camere disponibile \u0219i, \u00eentr-o noapte, 90 dintre ele sunt ocupate, rata de ocupare este de 90%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1812\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1812\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Revenue per Available Room (RevPar) \u2013 Venit per camer\u0103 disponibil\u0103 <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1812\" class=\"elementor-element elementor-element-5216d57 e-con-full e-flex e-con e-child\" data-id=\"5216d57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-318d67e elementor-widget elementor-widget-text-editor\" data-id=\"318d67e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>RevPAR este venitul mediu generat pe fiecare camer\u0103 disponibil\u0103 (ocupat\u0103 sau nu) \u00eentr-o anumit\u0103 perioad\u0103. Se calculeaz\u0103 \u00eemp\u0103r\u021bind venitul total din camere al hotelului la num\u0103rul de camere disponibile \u00een perioada respectiv\u0103. Alternativ, RevPAR se poate ob\u021bine \u0219i din produsul dintre ADR \u0219i rata de ocupare (RevPAR = ADR \u00d7 Ocupare). Acest indicator combin\u0103 at\u00e2t gradul de ocupare, c\u00e2t \u0219i tariful mediu, oferind o imagine de ansamblu a performan\u021bei financiare a hotelului \u2013 este un KPI-cheie folosit pentru a compara eficien\u021ba veniturilor unui hotel fa\u021b\u0103 de altele din pia\u021b\u0103.<\/p><p><em>RevPAR = Venit total camere \u00f7 Num\u0103r total de camere disponibile = ADR \u00d7 Gradul de ocupare.<\/em><\/p><p><strong>Exemplu practic.<\/strong> Dac\u0103 un hotel are un ADR de 100 de dolari \u0219i o rat\u0103 de ocupare de 75%, atunci RevPAR-ul este de 75 de dolari (100 de dolari \u00d7 75%).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1813\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1813\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Total Revenue per Available Room (TRevPAR) \u2013 Venit total per camer\u0103 disponibil\u0103 <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1813\" class=\"elementor-element elementor-element-9eb102c e-con-full e-flex e-con e-child\" data-id=\"9eb102c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62cbe49 elementor-widget elementor-widget-text-editor\" data-id=\"62cbe49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>TRevPAR este un indicator ce extinde conceptul de RevPAR prin a include veniturile totale ale hotelului, nu doar cele din camere. Acest indicator ofer\u0103 o perspectiv\u0103 mai cuprinz\u0103toare asupra performan\u021bei financiare, eviden\u021biind c\u00e2t venit aduce \u00een medie fiecare camer\u0103 disponibil\u0103 atunci c\u00e2nd lu\u0103m \u00een calcul toate sursele de venit.<\/p><p><em>TRevPAR = Venitul total al hotelului \u00f7 Num\u0103rul total de camere disponibile.<\/em><\/p><p><strong>Exemplu practic.<\/strong> Dac\u0103 un hotel are 100 de camere disponibile \u0219i, \u00eentr-o zi, genereaz\u0103 10 000 de dolari ca venit total (incluz\u00e2nd caz\u0103ri, restaurant, bar etc.), atunci TRevPAR-ul pentru acea zi este de 100 de dolari per camer\u0103 (10 000 \u00f7 100).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1814\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1814\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Gross Operating Profit (GOP) \u2013 Profit opera\u021bional brut <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1814\" class=\"elementor-element elementor-element-057830e e-con-full e-flex e-con e-child\" data-id=\"057830e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6394f32 elementor-widget elementor-widget-text-editor\" data-id=\"6394f32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Profitul opera\u021bional brut reprezint\u0103 profitul ob\u021binut de un hotel dup\u0103 ce sunt sc\u0103zute toate cheltuielile opera\u021bionale directe ale propriet\u0103\u021bii (costuri cu personalul, utilit\u0103\u021bi, consumabile, marketing opera\u021bional etc.), dar \u00eenainte de a deduce cheltuieli financiare, taxe, amortiz\u0103ri sau chirii. O marj\u0103 GOP mai mare sugereaz\u0103 un control bun al costurilor opera\u021bionale raportat la venituri.<\/p><p><em>GOP = Veniturile opera\u021bionale totale \u2013 Cheltuielile opera\u021bionale totale.<\/em><\/p><p><strong>Exemplu practic.<\/strong> Dac\u0103 un hotel are \u00eentr-o lun\u0103 venituri opera\u021bionale totale de 1 000 000 de lei \u0219i cheltuieli opera\u021bionale (salarii, utilit\u0103\u021bi, consumabile) de 750 000 de lei, atunci profitul opera\u021bional brut (GOP) este de 250 000 de lei. Acest rezultat (25% marj\u0103 GOP) arat\u0103 c\u00e2t de profitabil este hotelul din activitatea sa de baz\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1815\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1815\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Gross Operating Profit per Available Room \u2013 Profit opera\u021bional brut per camer\u0103 disponibil\u0103 <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1815\" class=\"elementor-element elementor-element-6aa6a67 e-con-full e-flex e-con e-child\" data-id=\"6aa6a67\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5100961 elementor-widget elementor-widget-text-editor\" data-id=\"5100961\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>GOPPAR este un metric financiar ce m\u0103soar\u0103 profitul opera\u021bional brut generat de fiecare camer\u0103 disponibil\u0103 \u00een hotel, \u00eentr-o perioad\u0103 dat\u0103. Se calculeaz\u0103 \u00eemp\u0103r\u021bind profitul opera\u021bional brut total (GOP) la num\u0103rul de camere disponibile ale hotelului. Acest indicator ofer\u0103 o perspectiv\u0103 asupra performan\u021bei financiare globale a hotelului, \u021bin\u00e2nd cont at\u00e2t de venituri, c\u00e2t \u0219i de costurile opera\u021bionale, raportate la capacitatea<br \/>de cazare. GOPPAR este util pentru a evalua s\u0103n\u0103tatea financiar\u0103 a hotelului \u0219i a compara eficien\u021ba opera\u021bional\u0103 \u00eentre hoteluri de dimensiuni diferite.<\/p><p><em>GOPPAR = Profitul opera\u021bional brut (GOP) \u00f7 Num\u0103rul total de camere disponibile.<\/em><\/p><p><strong>Exemplu practic.<\/strong> S\u0103 presupunem c\u0103, \u00eentr-un trimestru, un hotel are un GOP de 900 000 de lei, iar hotelul dispune de 100 de camere. Dac\u0103 trimestrul are 90 de zile, num\u0103rul total de camere-nop\u021bi disponibile este 100 \u00d7 90 = 9 000. Astfel, GOPPAR \u00een acel trimestru este de 100 de lei per camer\u0103 pe zi (900 000 de lei \u00f7 9 000). \u00cen practic\u0103, managerii pot calcula GOPPAR-ul \u0219i lunar \u2013 de exemplu, un hotel cu 100 de camere \u0219i GOP de 300 000 de lei \u00eentr-o lun\u0103 de 30 zile are GOPPAR-ul de 100 de lei\/camer\u0103\/zi. Un GOPPAR \u00een cre\u0219tere indic\u0103 fie sporirea veniturilor la acela\u0219i nivel de costuri, fie reducerea costurilor pentru acela\u0219i venit, ambele fiind semne pozitive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1816\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1816\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Cost per Occupied Room (CPOR) \u2013 Cost pe camer\u0103 ocupat\u0103 <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1816\" class=\"elementor-element elementor-element-03d27fe e-con-full e-flex e-con e-child\" data-id=\"03d27fe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d544e elementor-widget elementor-widget-text-editor\" data-id=\"c6d544e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CPOR este un indicator de eficien\u021b\u0103 care arat\u0103 costul mediu opera\u021bional asociat unei camere ocupate. Se calculeaz\u0103 ca raport \u00eentre totalul cheltuielilor de operare ale hotelului \u0219i num\u0103rul de camere efectiv ocupate \u00eentr-o perioad\u0103. Practic, CPOR indic\u0103 c\u00e2t \u00eel cost\u0103 pe hotel, \u00een medie, s\u0103 deschid\u0103 \u0219i s\u0103 deserveasc\u0103 o camer\u0103 pentru un oaspete. Acest indicator ajut\u0103 la monitorizarea controlului costurilor: un CPOR mai mic sugereaz\u0103 o operare mai eficient\u0103 (cheltuieli mai mici per camer\u0103 v\u00e2ndut\u0103), \u00een timp ce un CPOR mare poate semnala costuri ridicate care ar trebui optimizate.<\/p><p><em>CPOR = Cheltuielile opera\u021bionale totale \u00f7 Num\u0103rul de camere ocupate (\u00een perioada analizat\u0103).<\/em><\/p><p><strong>Exemplu practic.<\/strong> Un hotel a avut \u00eentr-o lun\u0103 cheltuieli opera\u021bionale totale de 200 000 de lei \u0219i a v\u00e2ndut 4 000 de camere-nop\u021bi (de exemplu, 4 000 de camere ocupate pe noapte cumulat \u00een acea lun\u0103). CPOR-ul pentru luna respectiv\u0103 este de 50 de lei per camer\u0103 ocupat\u0103 (200 000 \u00f7 4 000). Managerii compar\u0103 adesea acest indicator de la o perioad\u0103 la alta sau cu valori din industrie \u2013 de exemplu, dac\u0103 un hotel similar are un CPOR de 40 de lei, conducerea ar putea investiga de ce costurile proprii sunt mai mari (energie, personal, consumabile) \u0219i unde se pot face economii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1817\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1817\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Average Length of Stay (ALOS) \u2013 Durata medie a \u0219ederii <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1817\" class=\"elementor-element elementor-element-45e44a6 e-con-full e-flex e-con e-child\" data-id=\"45e44a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-044f8a8 elementor-widget elementor-widget-text-editor\" data-id=\"044f8a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ALOS indic\u0103 durata medie (num\u0103rul mediu de nop\u021bi) a sejurului unui oaspete \u00eentr-un hotel, \u00eentr-o perioad\u0103 dat\u0103. Se calculeaz\u0103 ca raport \u00eentre num\u0103rul total de nop\u021bi de cazare v\u00e2ndute \u0219i num\u0103rul total de sosiri (oaspe\u021bi sau rezerv\u0103ri) \u00een acea perioad\u0103. Acest indicator ajut\u0103 la \u00een\u021belegerea comportamentului oaspe\u021bilor \u2013 dac\u0103, \u00een medie, oaspe\u021bii stau mai multe nop\u021bi, hotelul ob\u021bine mai mult venit per oaspete \u0219i poate adapta pachete speciale (de exemplu, oferte pentru sejururi lungi).<\/p><p><em>ALOS = Num\u0103rul total de nop\u021bi de cazare v\u00e2ndute \u00f7 Num\u0103rul total de sosiri (rezerv\u0103ri sau oaspe\u021bi).<\/em><\/p><p><strong>Exemplu practic.<\/strong> Dac\u0103, \u00eentr-o lun\u0103, un hotel a avut 200 de rezerv\u0103ri care au cumulat 500 de nop\u021bi de cazare, durata medie a \u0219ederii (ALOS) este 2,5 nop\u021bi per rezervare (500 \u00f7 200). \u00cen practic\u0103, hotelul poate folosi acest indicator pentru strategie: de exemplu, dac\u0103 ALOS este de doar 1,2 nop\u021bi, hotelul ar putea introduce oferte de tipul \u201estai 3 nop\u021bi \u0219i pl\u0103te\u0219ti 2\u201c pentru a \u00eencuraja oaspe\u021bii s\u0103 \u00ee\u0219i prelungeasc\u0103 sejurul, cresc\u00e2nd astfel ALOS-ul \u0219i veniturile generate de fiecare oaspete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1818\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1818\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Return on Investment (ROI) \u2013 Rata de rentabilitate a investi\u021biei <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1818\" class=\"elementor-element elementor-element-08520cb e-con-full e-flex e-con e-child\" data-id=\"08520cb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ace5d4 elementor-widget elementor-widget-text-editor\" data-id=\"4ace5d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ROI este un indicator financiar, exprimat de obicei procentual, utilizat pentru a evalua eficien\u021ba sau profitabilitatea unei investi\u021bii. \u00cen context hotelier, ROI poate fi folosit de proprietari sau investitori pentru a m\u0103sura c\u00e2t de profitabil\u0103 este investi\u021bia \u00eentr-un hotel, compar\u00e2nd profitul net ob\u021binut \u00eentr-o perioad\u0103 cu costul (capitalul) investit ini\u021bial. Cu c\u00e2t ROI este mai mare, cu at\u00e2t investi\u021bia produce c\u00e2\u0219tiguri mai bune raportate la cost. Este important de men\u021bionat c\u0103 ROI nu \u021bine cont de factorul timp (c\u00e2t dureaz\u0103 s\u0103 ob\u021bii acel profit), dar ofer\u0103 o metod\u0103 simpl\u0103 de a compara profitabilitatea mai multor investi\u021bii alternative.<\/p><p><em>ROI = (Profitul net ob\u021binut din investi\u021bie \u00f7 Costul ini\u021bial al investi\u021biei) \u00d7 100%.<\/em><br \/>Profitul net se calculeaz\u0103, de obicei, ca venitul total minus toate costurile opera\u021bionale \u0219i fiscale legate de investi\u021bie.<\/p><p><strong>Exemplu practic.<\/strong> Un investitor achizi\u021bioneaz\u0103 \u0219i renoveaz\u0103 un mic hotel cu 1 000 000 de lei. Dup\u0103 un an de operare, profitul net (dup\u0103 plata tuturor cheltuielilor \u0219i taxelor) este de 1 200 000 de lei. ROI-ul investi\u021biei \u00een acel an este de 20% (((1 200 000 \u2013 1 000 000) \u00f7 1 000 000) \u00d7 100). Investitorul va compara acest 20% cu alte oportunit\u0103\u021bi (de exemplu, ROI pentru a investi \u00eentr-un alt hotel sau \u00eentr-un fond financiar) pentru a decide dac\u0103 investi\u021bia hotelier\u0103 este satisf\u0103c\u0103toare. \u00cen general, proprietarii de hoteluri caut\u0103 un ROI c\u00e2t mai mare pentru a-\u0219i recupera investi\u021bia \u00eentr-un timp c\u00e2t mai scurt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1819\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1819\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Average Rate Index \u2013 Indicele mediu tarifar <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1819\" class=\"elementor-element elementor-element-9b5f489 e-con-full e-flex e-con e-child\" data-id=\"9b5f489\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f410436 elementor-widget elementor-widget-text-editor\" data-id=\"f410436\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ARI este un indicator de benchmarking care compar\u0103 tariful mediu zilnic (ADR) al unui hotel cu cel al setului s\u0103u competi\u021bional (pia\u021ba sau grupul de hoteluri concurente directe) pe aceea\u0219i perioad\u0103. Practic, ARI arat\u0103 performan\u021ba tarifar\u0103 relativ\u0103 a hotelului fa\u021b\u0103 de concuren\u021bi.<\/p><p><em>ARI = ADR-ul hotelului \u00f7 ADR-ul mediu agregat al hotelurilor din setul competi\u021bional<\/em><\/p><p><strong>Exemplu practic.<\/strong> Dac\u0103 hotelul dumneavoastr\u0103 are un ADR de 150 de dolari, iar media ADR-ului pentru hotelurile concurente este de 120 de dolari, atunci ARI = 1,25 (150\/120). Acest ARI de 1,25 indic\u0103 faptul c\u0103 tariful mediu al hotelului este cu 25% mai mare dec\u00e2t cel al pie\u021bei \u2013 hotelul capitalizeaz\u0103 un tarif mai ridicat, probabil datorit\u0103 unui brand mai puternic sau unor servicii superioare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-18110\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"11\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-18110\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Market Penetration Index \u2013 Indice de penetrare a pie\u021bei <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-18110\" class=\"elementor-element elementor-element-89f97db e-con-full e-flex e-con e-child\" data-id=\"89f97db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fae7ef3 elementor-widget elementor-widget-text-editor\" data-id=\"fae7ef3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>MPI este un indicator ce m\u0103soar\u0103 cota de pia\u021b\u0103 a hotelului \u00een termeni de ocupare. El compar\u0103 rata de ocupare a hotelului cu rata medie de ocupare a pie\u021bei (a setului competi\u021bional) \u00eentr-o perioad\u0103 dat\u0103. Cu alte cuvinte, MPI arat\u0103 \u00een ce m\u0103sur\u0103 hotelul \u201epenetreaz\u0103\u201c pia\u021ba local\u0103 \u00een ceea ce prive\u0219te atragerea oaspe\u021bilor.<\/p><p><em>MPI = Rata de ocupare a hotelului \u00f7 Rata de ocupare medie a pie\u021bei \u00d7 100 (pentru exprimare procentual\u0103).<\/em><\/p><p><strong>Exemplu practic.<\/strong> Dac\u0103 hotelul are o rat\u0103 de ocupare de 80%, iar rata medie de ocupare a setului competi\u021bional este de 70%, MPI = 1,14 (80\/70 = 1,14, adic\u0103 114%). Un MPI de 1,14 indic\u0103 faptul c\u0103 hotelul capteaz\u0103 o cot\u0103 mai mare de cerere dec\u00e2t i-ar reveni propor\u021bional \u2013 \u00een exemplul dat, practic, hotelul are cu 14% mai mul\u021bi oaspe\u021bi (propor\u021bional) dec\u00e2t media competitorilor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No\u021biuni de baz\u0103 Average Daily Rate (ADR) \u2013 Tariful mediu zilnic ADR este un indicator financiar ce reprezint\u0103 tariful mediu \u00eencasat pe o camer\u0103 pe zi \u00eentr-o anumit\u0103 perioad\u0103. Se calculeaz\u0103 prin \u00eemp\u0103r\u021birea venitului total din v\u00e2nzarea camerelor la num\u0103rul de camere v\u00e2ndute. Acest indicator este folosit pentru a analiza performan\u021ba tarifar\u0103 a hotelului \u0219i [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27151","page","type-page","status-publish","hentry"],"cubewp_post_meta":[],"taxonomies":[],"_links":{"self":[{"href":"https:\/\/invest-finder.eu\/index.php?rest_route=\/wp\/v2\/pages\/27151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invest-finder.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/invest-finder.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/invest-finder.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/invest-finder.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27151"}],"version-history":[{"count":10,"href":"https:\/\/invest-finder.eu\/index.php?rest_route=\/wp\/v2\/pages\/27151\/revisions"}],"predecessor-version":[{"id":27164,"href":"https:\/\/invest-finder.eu\/index.php?rest_route=\/wp\/v2\/pages\/27151\/revisions\/27164"}],"wp:attachment":[{"href":"https:\/\/invest-finder.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}